What Can You Sell Online Right Now?
Why the hell have Australian supermarkets stopped most deliveries? Partly because they have never taken it seriously. Like newspapers that lost the rivers of gold classifieds, or banks that resisted online banking, they have reverted to type. Supermarkets are missing out on a chance to establish a really solid online market position, reduce their costs, […]
If They Shut The Door Go Through The Window
Sometimes you are forced to change how you do things. Call it pivot if you will. The thought of it can be exhausting, and we have all felt some of that lately, but once you start moving you do feel better. I know a lovely lady that counselled workers immediately after workplace accidents, just after […]
What To Do If Your Clients Squeeze You? – Add Vodka
It might sound counterintuitive but if your clients ask for a discount right now offer to do more for less, but put a time limit on the extra support. Say 3 months. There are good reasons why software companies offer free trials at the most expensive level. You either end up with a loyal client […]
How To Cut Costs
I’m sure you’ve been having a good look at costs lately so here are a few things to consider. 1) Better control your cost of customer acquisition. The first step to controlling anything is to measure it. See how to track the most important marketing KPIs. 2) People are always the biggest cost; having said that […]
Payroll Keeping You Up Late? Let Us Do It For You
It might sound counterintuitive but if your clients ask for a discount right now offer to do more for less, but put a time limit on the extra support. Say 3 months. There are good reasons why software companies offer free trials at the most expensive level. You either end up with a loyal client […]
More Selling Time – Less Spending Time
We all know that it’s hard to track which particular sales activities result in sales. It might be a conversation that you had years ago, a newsletter you sent might have triggered their memory, or a photo of your kids. But even if it’s difficult to track the efficiency of each activity, we also know […]
How To Compete With The Big Boys
Big businesses have some enormous advantages but they have weaknesses too. How can you learn from recent disrupters and get a foothold? I promise not to mention Uber. Well, maybe once – but I think I get away with it. Firstly, it’s important to remember, that dispite the hype you hear about efficiency, most big […]
Getting New Customers Costs Time And Money
After the cost of delivering services, the cost of client acquisition is the most critical expense to control in your business – but most people don’t track all the costs. They usually have the different types of sales costs like marketing staff, entertainment, travel, PPC and software costs spread out all over the P&L. Almost […]
Dont Look At The Tree
They tell people this when they teach them to race motorcycles. They tell you to look towards your escape route, not the source of danger. Your body tries to follow your line of sight. Sure you need to know where the danger lies, but just enough to know not to go there. If you stare […]
But I Didn’t Have An Entree
“Numbers written on restaurant bills within the confines of restaurants do not follow the same mathematical laws as numbers written on any other pieces of paper in any other parts of the Universe. This single fact took the scientific world by storm.” Douglas Adams. The Urban Dictionary has more of this superb stuff. Humans have a natural […]