We’re Dogfooding It – And It’s Great

Eating your own dog food, also called dogfooding, is a slang term used to reference a scenario in which a company uses its own product to test and promote the product. (Wikipedia). We have developed a great new product where we go into a business and do an evaluation of key performance and processes. This gives them critical […]

Why You Should Bootstrap For As Long As You Can

bootstrap ˈbuːtstrap/ verb gerund or present participle: bootstrapping 1. COMPUTING fuller form of boot1 (sense 2 of the verb). 2. start up (an Internet-based business or other enterprise) with minimal financial resources. I remember a friend at uni years ago saying “In America, you just go to Wall Street and get a bunch of money, in a month you […]